Jijivisha is a hindi word which means “Desire / Zeal to Live “. 

Project Jijivisha is an initiative under the second vertical of Mukty Mission, i.e Mental Health and Emotional Wellbeing. With the growing stress in individuals due to as many different reasons as we can count, the mental and emotional health of people is getting affected and is taking an ugly shape.

With project Jijivisha we have been trying to not only educate people about mental health and how to take care of it but also helping them come out of various difficult situations of their lives through counselling, workshops and discussions. 

Keeping the confidentiality of the seeker intact and with proper understanding of the issues of their lives, careers, emotions and fears etc , we can proudly state to not just have guided a lot of lives to a new direction but also saved a lot of lives and helped to start afresh. 

We take pride and responsibility in touching human lives and healing them in the way it was needed in some of the most difficult times of their lives. We intend to keep working towards the same and spread positivity, happiness & hope in the lives of people. 

The pilot campaign of Mukty Mission “No Shame, No Stain “focuses completely on Menstrual Hygiene Management (MHM), dealing with issues of Periods, its challenges faced by rural women and girls, its non-acceptance and Taboos related to it in rural and urban set ups. As the name suggests, it encourages women to develop a habit of using Sanitary pads for a better hygiene, and incase using cloth, use it the with appropriate sanitary precautions. Also, a major focus is given to making them more comfortable with the idea of having periods and not shying away. 

Along with this, menstruators are also educated about various sanitary products available and are encouraged to focus on “Sustainable Menstruations” and” Right Disposal” for the safety of our surrounding and environment. 

Campaign involved visits to the interiors of Jharkhand, villages and bastis, gather the local women and conduct a workshop for them .The workshop usually starts with discussing with the females about their usual practices and ideas and openness about periods . Its then with the understanding of them and the thought process they are made aware about the right practices and right concept behind menstruation and it being as normal as any other metabolism of a human body. 

Visiting schools, colleges and other institutions is yet another part of this campaign, where an interactive session with our participants is conducted discussing the above-mentioned issues. Apart from these they are encouraged to be more self-reliant, confident and self-aware. 

We have conducted these workshops in Jharkhand, Chhattisgarh, Assam, Delhi and Hyderabad, touching more than 10,000 lives. 

In 2020, pandemic reaching out to people from urban areas became easier to impart such awareness and we conducted such sessions on MHM, PAN India touching more than lakhs of lives virtually. 

We have been involving all forms of art to create awareness on this sensitive issue. 

Icare4her was started on 28 th May 2018 on International Menstrual Hygiene Day. The concept of this campaign was to reach out the men and ask them to show their support (in whichever way possible) and acceptance of menstruation and they care for women around them. The objective was sharing this very basic but heroic act of these supportive men to the public through social media and encourage the others to get on board with the idea of menstruation. 

The campaign experienced mixed reactions with men far and wide, where there were men who resisted to talk about menstruation openly. And at the same time there were men who came up supportive and encouraging, and shared their views and supports through different forms like messages, videos and pictures with pads etc. They were our “Heros”!!