I Care for Her

Mentruation Awareness, Busting Menstrual Taboo, Supporting Menstruation

Icare4her was started on 28 th May 2018 on International Menstrual Hygiene Day. The concept of this campaign was to reach out the men and ask them to show their support (in whichever way possible) and acceptance of menstruation and they care for women around them. The objective was sharing this very basic but heroic act of these supportive men to the public through social media and encourage the others to get on board with the idea of menstruation. 

The campaign experienced mixed reactions with men far and wide, where there were men who resisted to talk about menstruation openly. And at the same time there were men who came up supportive and encouraging, and shared their views and supports through different forms like messages, videos and pictures with pads etc. They were our “Heros”!!